SFI home business’ president’s club interview – Dimitra Moore

Q) Is this your first venture into a home business of your own?
This is my very first venture as a home-business entrepreneur. I have years of experience in business administration and human resources management with American multinational companies.

Q) What were your initial goals when you joined SFI?
When I joined SFI a year ago, I wanted to take back control of my life, be “boss-free,” regain my financial freedom, and help my valued affiliates do the same. Network marketing is about people having control of their lives, living their own values, following their personal dreams, and supporting others to do the same. Network marketing is about contributing and empowering relationships and commitment to the success of other people. And, whatever it is we contribute to others will come back to us tenfold—at a minimum! My initial goals were, and still are, to be steadily ranked in the Top10 of SFI’s Top 100 lists and help my affiliates and leaders emulate success.

Q) What SFI product(s) have you most concentrated on selling?
The antioxidant vitamins! They are impressively effective fighting the aging process and are reasonably priced. My customers, women especially, appreciate its benefits, love the radiant look of their skin, and use them daily. After only one month of use, a glowing, fresh look of the face is noticeable. I receive very positive feedback from my customers.

Q) Without giving away your secrets, what two marketing strategies do you feel are most effective?
I firmly believe in the global exposure and awareness of our SFI businesses. Our customers and affiliates need to know the existence of our e-business or affiliate program. They need to know that our products and services meet their high quality/safety standards and their immediate needs, and at affordable prices. The awareness of our e-business is a rather slow process. It takes effort, serious work, time, patience, and consistency in order to get profitable results working online at home. Of course, to become successful, well-known, and profitable in our SFI business, just as with any other legitimate business in the world, we need to:

• Invest time to market and pursue new customers.
• Invest some capital for professional working from home.
• Market our SFI home business both online and offline.
• Make our SFI work-from-home highly visible.
• Set inspiring goals to achieve.
• Get our own copyrighted domain to redirect or link to our SFI free, personalized Gateways.
• Let quality and added value benefits be evident on our Websites.
• Be professional, enthusiastic, and get paid working at home.

These points are contagious!

In today’s fierce competition, with 4 billion existing Websites and 60,000 (and counting) sites entering daily, to own “a roof on the Web,” is no longer an option, but rather, an urgent business necessity. Being the owner of a spam-free, quality content, copyrighted Website with an excellent ranking in the top pages of the major search engines, helps the visitors of our Website to understand, buy and appreciate the value-adding benefits the superior SFI products and services can offer to THEM!

I also find the offline SFI presentations to be very effective. The person-to-person contact establishes good rapport and enduring relationships. All the time, we train our affiliates on what to do. We almost never ask them what THEY would like to do. We are doing all the training, but we do not know who we are training, and this, in my view, seems like a blind approach. While it looks like great news to have upgraded EAs for a short term, in the long term, it turns out to be a loss of time, money and effort, when our affiliates and EAs are reluctant to move on and they get purged from T-Net. The majority of people are told daily what to do but are not listened to. First, I need to know who my affiliates are, establish rapport with them, gain their confidence and then, with their consent, proceed with the exchange of SFI information. I am prepared to make a difference, and I am ready to make it my business to hear what my affiliates have to say.

There is one thing though, I do not agree with and that is the “costs” reason for opting out—because our affiliates can do something for nothing with SFI. And I totally disagree with the mentality of some affiliates, who believe that the home-business company is a charity association. Did they ever hear about someone who succeeded in his own business without investment of time and a bit of money? Of course not!

Q) What is the single most important step to making a sale that you can share with new SFI affiliates?
The full knowledge of what we are selling is of utmost importance. I cannot emphasise enough the importance of reading. With knowledge, our customers and affiliates can sense our confidence and honesty, especially when we promote the added value benefits of the SFI superior products and services for THEM!

Q) What technologies do you consider most vital for your SFI business?
I use a cell phone. I believe people prefer the human contact rather than the impersonal autoresponders.

Q) List the following traits in order of importance to your business: enthusiasm, persistence, knowledge, and communication skills.
Knowledge, communication skills, enthusiasm, and persistence. I would add continuous promotion!!

Q) How important is following up with new affiliates to your success?
Follow-up is vital to maintain healthy communication and rapport with my affiliates. Many affiliates, though, are not responsive to follow ups.

Q) How do you handle rejections?
It saddens me seeing this precious, expensive, hard-earned human capital of inactive affiliates of my Genealogy. Of course, I move on, but I cannot stop thinking of those affiliates who allow the obvious benefits of the SFI opportunity pass them by.

Q) What has been your biggest motivation for making your SFI business a success?
My firm determination to make a difference as a successful SFI home-business entrepreneur!

Q) What has been your biggest obstacle in building your SFI business?
I did not allow any obstacle to stand in my way to build my SFI business!

Q) How does it feel to join the top movers and shakers in SFI?
It is a thrilling, joyful, and motivating feeling!

Q) Where do you want your SFI business to be a year from now?
I want my SFI Business to be globally known and appreciated. I want my SFI business to be first among equals, to stand out from the crowd on the Web. I want my SFI business to be always a top quality, inspiring model of emulation!

Dimitra Moore is a member of SFI, if you want to follow her footsteps and be successful like her then join SFI now!

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